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January 28th, 2009 - 11:20
oh geez….that is just too much.
January 28th, 2009 - 11:45
Perhaps I’m missing something, but why are these poor sweaty women working out alone in the middle of the night?
I guess because they don’t have any men.
January 28th, 2009 - 12:22
OH MY GOD ARE YOU KIDDING ME!?!?!?!?!
If for some reason I ever had a reason to support Men’s Health in the first place they are now officially blacklisted.
January 28th, 2009 - 12:40
And why do they look so downtrodden? If they really were torturing themselves on the treadmill in the middle of the night because “it’s all about men,” they really don’t seem too happy about it. Maybe off camera there’s some abusive f*ck tell them they’re fat and ugly and need to work out more.
January 28th, 2009 - 12:47
Is it coincidental that they are all bent over in the same manner, as if to suggest they could be easily taken from behind, either sexually or forcibly or both? I don’t think so. Ew.
January 28th, 2009 - 12:56
In the comments on Jezebel, someone said that the ads are supposed to show that the women couldn’t keep up with their male counterparts or something? Which, hello, one of them is on a fucking treadmill. I don’t understand.
January 28th, 2009 - 13:10
Sandra you’re spot on with that. It’s blatantly suggestive. I feel like vomiting.
January 29th, 2009 - 08:42
I just don’t understand why Men’s Health would have ads with women exercising. Wouldn’t that be a more appropriate image for Women’s Health? Or shouldn’t we see men exercising, with the caption, “It’s All About Women”? Misogyny is the least of this ad campaign’s problem — it just plain doesn’t make any sense.
Although if they choose to move this into a set of TV commercials, I would recommend “Everybody Hurts” as the song in the background.
January 29th, 2009 - 09:15
I confess that I didn’t even get the misogyny in this. My reptilian, male brain kept trying to figure out what the point of the ads is:
- Women exercise, because it’s all about men?
- The magazine is all about men, and men like to look at sweaty women?
- My primary assumption (now less likely, given others’ reaction), there’s some saying or brand that goes “It’s all about women” that I was just unfamiliar with, and they were riffing on that, showing these women trying to do what they could to keep up, competitively.
I wonder how much more or less offensive the ad would be, if it were just the picture and the brand. (No tagline) I think it would exactly as effective as it is…
January 29th, 2009 - 09:51
Or exactly as ineffective.